UX Lead and educator based in New York City. Featured by Business Insider, This is HCD, and Pipe

I love designing products that people want. Designed at Google, Domino's, Ocean Finance and other UK brands. Moved from Manchester to New York City in 2024 to build with the best.

I love designing products that people want. Designed at Google, Domino's, Ocean Finance and other UK brands. Moved from Manchester to New York City in 2024 to build with the best.

I love designing products that people want. Designed at Google, Domino's, Ocean Finance and other UK brands. Moved from Manchester to New York City in 2024 to build with the best.

Expertise

Experience Design

Designed for Domino's UK app reaching 500k+ monthly users. Led end-to-end UX projects at Google and Ocean Finance.

Growth Marketing

Built and scaled Love Circular from 0 to $2M in revenue. Cut acquisition costs by 57% through user-focused campaigns.

Design Education

Built a platform live teaching 1,000+ designers. Alumni now at Amazon, BBC, and Spotify, earning $20M+ annually.

Research & Testing

Led research with 200+ founders at Google and implemented A/B testing programs that reduced abandonment by 15%.